Hogan Lovells

In collaboration with the international law firm Hogan Lovells, we conceived and delivered a strategically integrated campaign spanning 14 offices across continental Europe.

Central to the campaign was a structured development process, designed to bring partners and team members into meaningful contact with a social initiative.

We accompanied this process in Paris, Moscow, Munich and Madrid with a dedicated film team.
Tailored interview formats encouraged the participants to reflect consciously on their experiences.

This resulted in a four-part documentary series, supported by a LinkedIn activation that engaged employees throughout the organisation and extended the learning beyond the immediate participants.

The initiative concluded with a formal premiere evening at the ARRI Film Lounge in Munich, bringing together office heads and film protagonists.

Senior Associate Eduardo Pérez supports a young entrepreneur in building a social enterprise aimed at reducing food waste in Spain. Despite demanding professional and family responsibilities, Eduardo remains deeply committed to social engagement.

In this case, he advises emerging social entrepreneurs developing an online platform that enables people to purchase perfectly good food at reduced prices — food that would otherwise be discarded.

Through incisive questioning, Eduardo quickly identifies weaknesses in the business model and highlights unresolved legal considerations that could place these committed founders at risk.

Engaging with these innovative initiatives also impacts him personally.
The experience leads him to reflect on his own habits — and to become a food rescuer himself.

Partner Katia Merlini leaves her office for an appointment only a few minutes away by taxi — yet in a world far removed from her professional environment: a former Citroën factory now operating as a temporary shelter for asylum seekers and the homeless.

She meets Sana, who is stranded in France after repeated, unsuccessful asylum applications. Her family remains in legal limbo.

The encounter forms part of the pro bono “Legal Clinic” project.
For Sana, it offers reassurance. For Katia, it prompts reflection.

Two individuals who live and work in close proximity — yet whose lives might never have intersected under normal conditions.

Counsel Silvia Tomassone (formerly Lang) has taken on the role of mentor. Her task is to support a young woman in establishing herself in the German job market.

Due to a series of personal and family challenges, Lara has already withdrawn from three vocational training programmes. This represents her final opportunity to define her own path — and to develop the commitment and discipline required to complete her apprenticeship without giving up at the first obstacle.

For Silvia, choosing a profession she loves and pursuing it with determination has always been self-evident. Lara stands to learn much from her.

Yet Silvia soon discovers that the exchange is not one-sided.
From Lara — courageous, independent and artistically inclined — she learns something equally valuable: how to live in the present and to face an uncertain future with unexpected calm.

Junior Associate Igor Antyushin travels to Yakutia, a vast territory in north-eastern Russia, nearly eight hours by plane from Moscow.

Here, indigenous languages are fading — and with them a deeply rooted culture: intricate craftsmanship, reindeer herding, ancestral knowledge of the land, dances, songs and shamanic traditions.

To prevent this heritage from disappearing, efforts are underway to secure recognition on the UNESCO World Heritage list.

As Igor works alongside local leaders to guide them through this demanding process, he becomes acutely aware of the significance of nurturing and protecting one’s own cultural foundations.

Running parallel to the film production, we introduced a Citizenship Challenge — a regional video competition aimed at amplifying awareness of the firm’s civic initiatives.

All 14 offices were encouraged to create a short, self-produced film presenting their local citizenship projects in a vibrant and inspiring manner.
The videos were developed collaboratively, bringing together administrative staff, IT teams, lawyers across all seniority levels and office leadership.

The winning contribution was revealed at the premiere evening of the documentary series.

We co-created the creative framework for the event at the ARRI Film Lounge in Munich.
The protagonists of the films joined the event to connect with colleagues, celebrate civic engagement, exchange perspectives and engage in meaningful dialogue on social and environmental responsibility.

Gold for best internal communications

Hogan Lovells had a strong citizenship commitment, but its internal perception and recruitment proposition did not reflect that. Its internal communications team worked with MadeVision to develop a three-pronged campaign that combined comms, a film series and a live launch event. The messaging centred around Hogan Lovells’ citizenship work and pro bono services as a means of shifting the perception of the law firm from the inside out. Because young lawyers and future lawyers are particularly passionate about firms’ ESG commitments, Hogan Lovell’s commitment has helped it stand out as an employer. “Top marks for internal comms here,” said one judge. Others praised the use of storytelling, video and audience engagement. “I loved the way they had considered their audience and developed the content in a way that would resonate and engage.”

Silver for best engagement of an internal audience in a CSR programme

To change attitudes toward Hogan Lovells’ CSR programme among its internal audience, it delivered an employee engagement campaign and event programme. Using film, internal communications and events, it successfully positioned itself as a law firm that supports its communities. “The campaign and execution was brilliant,” says one judge. Another adds, “Impressive, creative and well-rolled out.”

Gold for best internal communications campaign across multiple markets

In order to better communicate its commitment to social responsibility – a key area of focus for young lawyers and law students – Hogan Lovells embarked on an international internal communications campaign alongside MadeVision.

The judges loved the unique approach to CSR and internal communications. “A fantastic and true cross-market execution with fabulous engagement,” said one, lauding the “clear objectives and meticulous planning and structure.”